Portada11

Volume X

January - December 2011

ISSN: 1684-0933

Legal deposit: 2002-3086

Vol. II

2003

Author:

Susana Herrera

Article

 

Differential features of radio as a participative media

 

Abstract

 

During years past, interactivity —as the audience's possibility to be on a certain way present on those communicative processes carried out by media— has been one of the most widely discussed aspects of media reality. This possibility isn't new news for radio. In fact, as mass media, radio has an exclusive series of features which stimulate, and even privilege, the incorporation of listeners in broadcast.

 

 

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Revista de Comunicación - Facultad de Comunicación - Universidad de Piura