Portada11

Volume X

January - December 2011

ISSN: 1684-0933

Legal deposit: 2002-3086

Vol. VIII

2009

Author:

Alan B. Albarran

Article

 

Young Latinos Use of Mobile Phones: A Cross-Cultural Study

 

Abstract

 

This study is based on a large-scale project examining mobile phone use among young Latinos in six different countries: Argentina, Chile, Colombia, Mexico, the United States, and Uruguay. Following the uses and gratifications tradition as a theoretical framework, researchers used a two-stage research design involving both qualitative and quantitative research methodologies to analyze how young adult Latinos use their mobile phones, and the perceived gratifications obtained from their use and comparisons to other forms of technology. A total of 1,320 subjects were surveyed across the six countries, yielding a rich data set that is only partially examined in this particular paper. The results indicate similarities and differences among the six counties and offers both theoretical and practical findings, as well as suggestions for future research and investigation.

 

Keywords

 

mobile phones, uses, gratifications, and latinos

 

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Revista de Comunicación - Facultad de Comunicación - Universidad de Piura