Portada11

Volume X

January - December 2011

ISSN: 1684-0933

Legal deposit: 2002-3086

Vol. VIII

2009

Authors:

Sonia Carcelén G., Belén López V., Ana Sebastián M., Nuria Villagra G.

Article

 

The role of advertising campaigns in the Latin American integration process in Spain

 

Abstract

 

Immigration has become a phenomenon with relevant social and economic consequences in Spain due to the increase of foreign populations in the last several years. This work focuses on studying different aspects that favour the immigrants’ integration in Spain and the role of advertising in this process. The methodological approach used is markedly qualitative based on social studies, content analysis and in-depth interviews with different professionals and focus-groups. The results of this study have shown that advertising contributes effectively to the integration process.

 

Keywords

 

latin immigration, integration, advertising.

 

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Revista de Comunicación - Facultad de Comunicación - Universidad de Piura