Portada11

Volume X

January - December 2011

ISSN: 1684-0933

Legal deposit: 2002-3086

Vol. VIII

2009

Authors:

Genara Castillo, Marta Mensa

Article

 

A Study of the Peruvian woman image in magazine advertising

 

Abstract

 

This research studies the print ads of one and two pages published in Somos magazine (El Comercio). In fact, we examine 520 advertisements with content analysis method; because we would like to determine which kind of women image appear in the Peruvian advertising. For that reason, our aim is to know if women appear in the ads as a person or as a sexual object.

 

Keywords

 

feminine image, woman as a person, woman as sexy, peruvian advertising, magazines, content analysis.

 

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Revista de Comunicación - Facultad de Comunicación - Universidad de Piura