Portada11

Volume X

January - December 2011

ISSN: 1684-0933

Legal deposit: 2002-3086

Vol. IX

2010

Author:

María Elena Gutiérrez-Rentería

Article

 

Grupo Televisa facing the digital convergence and the new technologies: economic analysis (2003-2009)

 

Abstract

 

New technologies have impacted content offered by the principal communications companies in Mexico as well as consumer habits and uses of media in society as a whole. The telecommunications industry, as well as other industries related to the media sector have even received a new name: multi-media information industry. This article presents the strategies of the business and a financial analysis of the period 2003-2008 of Grupo Televisa, the most important multimedia company in the Hispanic market of Latin American, one of the current participants in the telecommunications industry in Mexico.

 

Keywords

 

media economy, media companies, vertical and horizontal integration, audiovisual industry, market.

 

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Revista de Comunicación - Facultad de Comunicación - Universidad de Piura