Portada11

Volume X

January - December 2011

ISSN: 1684-0933

Legal deposit: 2002-3086

Vol. X

2011

Author:

María Elena Gutiérrez-Rentería

 

Article

 

Analysis of the achievements strategies and their economic impact from Carlos Slim-Helu in the Telecommunications industry

 

Abstract

 

Some Mexican companies have stood out as leaders in the Latin American Telecommunications market. The offer has helped to society, characterized by spend or invest more time in the digital media and Mobile phones, to the detriment of consumption of traditional media. This research describes the strategic and competitive participation of Carlos Slim-Helu since 1990. The employer took advantage of the opportunities presented by digital technologies, and, also, the convergence between Telecommunications and Media industries. At present, he has influence in 18 countries in Latin America. The study shows the economic results of America Movil in 2010. The Mobile phone and triple play business contribute to economic and social profitability of the company.

 

 

Keywords

 

strategies, telecommunications, mobile phones, convergence, market.

 

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Revista de Comunicación - Facultad de Comunicación - Universidad de Piura