Volume X

January - December 2011

ISSN: 1684-0933

Legal deposit: 2002-3086


Definition of the Journal

It is an academic journal of the School of Communication at Universidad de Piura.


The journal aims to disseminate manuscripts with high levels of theorical, philosophical, empirical and methodological quality about communication issues developed in both academic and vocational environments. The editorial approach that drives the magazine is the knowledge gained through research on communication issues and practice.


The content and criteria for selecting articles for the journal will be in accordance with the purposes in line with the profile of Universidad de Piura.

Thematic areas

Journalism, advertising, audiovisual communication, information and communication technologies, consumer behavior, public opinion, ethics and right for information, informative company, etc.


Academics, scientists, information professionals from the communication industry, and students from Schools of Communication.


The Journal is published annually (January to December) . It is published in the second half of the year.


The following kinds of topics will be particularly appropriate for publication:


• In general, studies about the different areas of professional practice in communication: journalism, advertising, audiovisual communication, etc., as well as related topics: consumer, public opinion, right to information, new media, informative business, etc.


• Review or reply to articles or research tendencies published previously -in this or other publications-, with substantial input and extension.


• Exploratory or descriptive articles that establish new fields for research, or highlight important issues that can be treated in future studies.


• Studies that identify problems and give solutions to various issues related to the development of the profession, with emphasis on those occurring in our environment.


• Theoretical or conceptual articles that introduce new perspectives, explanations or viewpoints regarding an issue referred to communication.


• Papers that provide a unified presentation of literature, research or tedencies of some aspect of communication, that help to identify gaps in knowledge, synthesize previously scattered work and integrate various disciplines on a common theme and interest for communication.


The Journal has three sections:


• Research Papers: Academic research articles that allow a more conceptual information management, more complex methodologies, revisions or replies to theories.


• Working Papers: Academic divulgative articles, aimed at identifying problems in the profession and its possible solutions, as well as studies which introduce new fields of work, etc.


• Book Reviews.


Articles must have a minimum word length of 5,000 and a maximum of 10,000. Citations are not considered within these ranges. Each manuscript must be accompanied by an abstract of 100 words or less, Spanish and English. Also, authors should include a list of up to five keywords, both in Spanish and English. A research article should not present, in BIBLIOGRAPHY section, only one reference.


Papers may be submitted in both Spanish and English. Foreign words should be highlighted in italics.

Arbitration System

Only original and unpublished articles are accepted. All of them will be evaluated. Authors wishing to contribute to the magazine will send a copy by e-mail to the editor (rcom@udep.pe). In their submission they will indicate in which section they wish to present the manuscript. Deadline for paper submision is May 15 for each annual volume. Thereafter, the editor will verify that each manuscript complies the minimun requirements.


Accepted papers will be sent -without specyfying the name of the author- to two external evaluators to the School of Communication. These people will value the manuscripts. All authors will receive a response during the third week of June. The texts may be: approved as submitted, not approved or approved with minor modifications. In the latter case, the authors have a period of three weeks to incorporate the changes. Then, the editor, along with external evaluators, will verify that the author has introduced the changes. If so, the manuscript will be accepted. If not, will be dismissed.

External evaluators

Arbitration system uses external evaluators to the School of Communication of Universidad de Piura to qualify manuscripts and the evaluation of its possible publication.

Information Services

Revista de Comunicación is indexed in Latindex and licenced to EBSCO Information Services Databases.

Sending papers

Printing is done in Times New Roman, 12 point font, double spaced and pages must be numbered. The author must specify his/her name, affiliation and contact information on a separate independent sheet, and not appear inside the manuscript, except in case of a citation.


Too extensive citations will be located in footnotes. Citations within the text of the article wil be made according to the Harvard format, that is to say, in brackets the name of the cited author and the year of publication. For example: (Galvez, 2011).


Citing an author's name, it must be followed by the year of publication: [eg .... this is the case of Garay (2009) when he says ...].


The page number must be in the brackets: [eg .... (Salas, 2009, 123)...].


Citing multi-author works, the manuscript should include a maximum of three names: [eg .... (Brown, Cordingley, Bevan, 1996) ...] or [eg.... (Arce et al., 2009) ...] if there are four or more than four authors.


If the article refers to more than two works by the same author, they must be differentiated adding a letter to the year of publication in the citation in text: [eg ... (Yezers'ka, 2008a) ... (Yezers'ka, 2008b) ...]


Citations are placed at the end of the article, following an alphabetical order according to surnames of each author.


The surnames of the authors will be highlighted in capital letters. The titles of books and the names of magazines will be highlighted in italics.


The titles of the articles will be in double quotes ("") without italics.


Citations should be presented in the following format:


• To quote a book:

GALVEZ, Isabel. (2011). El Bien constitutivo esencial de la comunicación ideológica. Lima: Universidad de Piura.


• To quote a chapter of a book:

ZETA, Rosa. (2009). The Media in Peru, en Albarran, Alan (edit.), The handbook of Spanish Language Media. New York: Routledge.


• To quote articles of mazagines:

NIETO Alfonso (2009). Soportes móviles y mercado de la comunicación digital. Revista de Comunicación 8, 26-59.


It urges the authors to comply these guidelines


Each table must also appear in a separate page, placed at the end of the text. All must have an identifying legend located on the top of the table.

Book reviews

Reviews should contain a maximum of 1,000 words. The work will be cited in the same way as specified in 'references'.


The header is structured as follows:

Title (in italics)

Author, authors or coordinators

Editorial Place of publication, year of publication

Number of pages



La Gestión de la Comunicación Institucional en la Educación Superior

Rolando Rodrich Portugal


España, 2011

144 pp.


Additionally, it must contain the name and e-mail of the author of the review.



Revista de Comunicación - Facultad de Comunicación - Universidad de Piura